Catalyzing Growth and Revenue Opportunities With Content Localization

www.smartling.com

Catalyzing Growth and Revenue Opportunities With Content Localization

Companies active in multiple geographic markets understand the many benefits localized content can deliver, but not all know how to best leverage this powerful competitive differentiator

More than 80% of those surveyed said that content localization is essential to entering new markets, and that this activity is becoming increasingly important to their businesses.

Still required, of course, is the need to translate and localize content for prospective and existing customers in each individual market. And, with many companies attempting to push rapidly into more countries, inefficient content localization can become a significant gating factor hindering these initiatives.

That’s probably one of the reasons that most of the surveyed companies recognize that they can’t go it alone when it comes to addressing their localization needs. Nearly nine out of 10 (88%) said they would need translation services to support their planned expansions.